New Collection - One Direction


Today the brand new collection by the worlds biggest boyband launches on  

One Direction (made up of Harry, Louis, Niall, Liam and Zayn) have already had one best-selling collection with Gioia, the celebrity jewellery giant.  Gioia have previously collaborated with JLS and Justin Bieber on 100% official merchandise jewellery collections.

Jake Sanders, the creative director of Gioia, had this to say: "One Direction are undoubtedly the biggest boyband in the world and there is an expectation when it comes to their official merchandise.  We have worked hard with the boys to create the most affordable range we can, but without compromising on the quality of our product. When you see the collection you will see we have been successful."

The range, consisting of 4 pieces, is priced between £9.99 and £14.99.  These are the perfect Christmas gift or present for any One Direction fan or 'Directioner' as they like to be called.

You can view and shop the new collection by clicking here


Gioia x